Good Judgment Applied

In order to succeed in business, a man must possess sound judgment based on knowledge and experience. He must know values. He must be a good judge of how and when to buy, and, above all, he must know how much to buy. Many men are ruined by getting so deeply in debt they can never get out. They allow their ambition to get the better of their judgment. They forget to protect themselves against the uncertainties of business life. Hence, in time of stress they are crowded by their creditors who demand their money.

Besides being a judge of values, a man should be a judge of human nature. Dealing with the public offers one of the greatest opportunities for education there is.

Every customer is difterent. Each one demands personal attention along the lines of his preferences and individual viewpoint.